OUR PURPOSE

At Grapejuice Group, we believe in the connection that lives in every bottle.

VISION

At Grapejuice Group, our vision is to be the most trusted wine and spirits importer in the U.S., representing exceptional, authentic products that reflect the honesty and passion of the people who make them. We believe wine and spirits are about connection and we exist to enrich lives, advance businesses, and build lasting partnerships rooted in integrity, shared purpose, and value. Our aim is to create national impact and a company culture that brings pride, growth, and joy to everyone involved.

MISSION

We are fanatical about building a culture where exceptional wine and spirits combined with strong relationships create strong, lasting connections. Our mission is to empower our team and partners to innovate and grow together, delivering beverages that inspire joy, build loyalty, and elevate both the people and the industry we serve, while embracing integrity, passion, and mutual respect.

CORE VALUES

Terroir:

Authenticity & Quality

Just as the unique soil, climate, and environment influence the character of wine, we are committed to representing wines that are authentic, true to their roots, and of the highest quality. Every bottle we bring to market tells a genuine story, reflecting our dedication to craftsmanship and value.

Harvest:

Collaborative Relationships

Like the careful process of harvesting, we believe that great things come from working together at the right time and with the right people. We cultivate strong, lasting relationships with distributors, producers, and our team, all built on trust, mutual respect, and shared success.

Fermentation:

Innovation & Excellence

Fermentation is where raw ingredients transform into something extraordinary. At Grapejuice Group, we encourage innovation, continuous improvement, and the pursuit of excellence, ensuring that every product and interaction is elevated, refined, and impactful.

Bottling:

Culture of Passion & Joy

Just as bottling captures the essence of wine, we encapsulate our passion and joy for the craft in everything we do. We foster a positive, people-driven culture that celebrates the joy of wine and spirits, where every relationship is valued, and every team member feels inspired and connected to a shared purpose.