THE GRAPEJUICE GROUP
A balanced blend of passionate, knowledgeable, and authentic minds.
Founder and CEO
Danny Keefe
A natural born entrepreneur, Danny Keefe developed a career in the lighting industry where he became a leading sales executive with the Phillips Corporation. Danny left Phillips to create his own lighting company which serviced premium restaurants throughout America. After his company was acquired, Danny’s Italian roots brought him to Cortona, where he began importing Tuscan wine into America. Employing his passion for European wine and expertise in large scale distribution, Danny developed a leading fine wine distributor in his home state of Colorado. This created the platform for Grapejuice Group to expand as a national importation company. Now with expertise in supplier and distribution management, pricing, sales and strategic planning, Danny leads the team at Grapejuice Group and has grown the company’s sales territory into 47 states.
President
Tristan Dyer-Kindy
Tristan Dyer-Kindy is an accomplished leader with extensive experience in the beverage industry. Most recently, he served as Vice President of National Accounts at VINTUS, where he led national sales and account management efforts, driving key partnerships and business growth. Prior to that, he spent over 14 years at Vino Volo as Director of Beverage Operations, overseeing beverage programming across the company's diverse retail and travel wine bar locations. Tristan holds an MBA from Sonoma State University's Wine Business Institute and a BS in Enterprise Leadership Studies from Central Michigan University. He also holds the WSET Diploma in Wines and Spirits, along with the WSET Advanced Certification in Sake. As President of Grapejuice Group, Tristan oversees strategic planning, business development, and relationships with both customers and suppliers, driving the company’s continued success and growth.
Sales Consultant
Scott Roughgarden
Scott is a seasoned vet in business development. He is a founding partner of Honey Bubbles wine which has attained national distribution in a very short time. In addition to having many years in the wine business, Scott is a serial entrepreneur. Scotts experience included launching a multi-million dollar sales and marketing campaign for Davidoff and managing a staff of over 150 promotional representatives nationally. He has worked with major brands such as Red Bull, and Heineken, where he launched and implemented the Heineken Beats Campaign.
Regional Sales Manager
Chris Boyne
Partner
Mark Cohen
Mark has built his life around entrepreneurship, investment, and vision. From an early age, he gravitated toward business opportunities, eventually growing into a seasoned entrepreneur with ventures across multiple industries. In 2008, he and Wendy expanded into the retail wine space while living in Colorado, where they quickly created one of the state’s largest wine clubs with more than 3,000 members. Alongside wine, Mark has also launched and managed successful restaurants and bars, honing a sharp instinct for consumer trends and hospitality. Since 2019, he has partnered with Grapejuice Group, where his leadership and creativity drive sales initiatives, marketing strategy, and national chain growth. Now based in Newport Beach, Mark enjoys spending time with his family by the ocean and never misses a chance to get on the golf course, where, much to Danny’s dismay, he still holds the upper hand.
Partner
Wendy Cohen
Wendy is both a lifelong educator and a dynamic partner in the ventures she has built alongside Mark. After many years of teaching high school, she embraced a new chapter in 2008 when she and Mark entered the wine world in Colorado. Together, they grew a thriving retail wine business and one of the largest wine clubs in the state, serving over 3,000 members. Wendy also played a pivotal role in operating the restaurants and bars they launched, blending her professional skills with a deep commitment to people and community. Today, she enjoys life in Newport Beach, where she treasures time with her children and grandchildren and embraces the coastal lifestyle, whether it’s mornings at the beach or evenings spent with family.
