DANNY KEEFE
FOUNDER AND CEO
A natural born entrepreneur, Danny Keefe developed a career in the lighting industry where he became a leading sales executive with the Phillips Corporation. Danny left Phillips to create his own lighting company which serviced premium restaurants throughout America. After his company was acquired, Danny’s Italian roots brought him to Cortona, where he began importing Tuscan wine into America. Employing his passion for European wine and expertise in large scale distribution, Danny developed a leading fine wine distributor in his home state of Colorado. This created the platform for Grapejuice Group to expand as a national importation company. Now with expertise in supplier and distribution management, pricing, sales and strategic planning, Danny leads the team at Grapejuice Group and has grown the company’s sales territory into 47 states.
MARK AND WENDY COHEN
PARTNERS
Mark and Wendy Cohen are life partners as well as business partners. Mark has been an entrepreneur and investor his whole life. Wendy taught high school for many years. She is also Marks partner and adviser in their business ventures. In 2008, they ventured into the retail wine world while living in Colorado. In a short time, they had one of the largest wine clubs in Colorado with over 3,000 members. The Cohen’s have also operated successful restaurants and bars. In 2019 they became partners and advisors to Grapejuice Group. They are deeply involved in sales, marketing and chain growth.
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In 2019 they moved to Newport Beach where they spend time with their children and grandchildren. They enjoy the beach and all things oceanside. Mark also enjoys golf where he beats Danny every single time they play.
"I am honored to join the talented, young team at Grapejuice Group," said Dyer-Kindy. "The company’s commitment to overdelivering in every aspect of the business while keeping people and relationships as its focus is truly inspiring. I look forward to contributing to Grapejuice Group’s continued success and to helping shape the next phase of its growth."
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TRISTAN DYER-KINDY
PRESIDENT
Tristan Dyer-Kindy brings a wealth of experience and expertise to the role, having held senior leadership positions with some of the most respected names in the industry.
In his most recent role as Vice President of National Accounts for VINTUS, Dyer-Kindy successfully led corporate national sales and account management efforts, fostering key partnerships and driving business growth. Prior to that, he served as Director of Beverage Operations at Vino Volo for over 14 years, where he was responsible for overseeing beverage programming and operations across the company’s diverse portfolio of retail and travel wine bar locations.
Dyer-Kindy holds a Master of Business Administration (MBA) from Sonoma State University’s prestigious Wine Business Institute and a Bachelor’s degree (BS) in Enterprise Leadership Studies from Central Michigan University, giving him a solid foundation in leadership, strategic management, and the beverage industry. He also holds the WSET Diploma in Wines and Spirits and the WSET Advanced Certification in Sake, demonstrating his commitment to advancing his knowledge and expertise in the field.
As President, Dyer-Kindy will oversee all aspects of Grapejuice Group’s operations, including strategic planning, business development, and customer and supplier relations. His appointment marks an exciting new chapter for the company as it continues to build on its strong reputation in the market.
MATT SMITH
VP OF SALES | NATIONAL SALES DIRECTOR
SCOTT ROUGHGARDEN
VP OF BUSINESS DEVELOPMENT, WESTERN US
Scott is a seasoned vet in business development. He is a founding partner of Honey Bubbles wine which has attained national distribution in a very short time. In addition to having many years in the wine business, Scott is a serial entrepreneur. Scotts experience included launching a multi-million dollar sales and marketing campaign for Davidoff and managing a staff of over 150 promotional representatives nationally. He has worked with major brands such as Red Bull, and Heineken, where he launched and implemented the Heineken Beats Campaign.
EMILY STIX
DIRECTOR OF OPERATIONS
After graduation from UW, Emily took a government job in Washington, D.C., where she also helped a Top Chef alumnus launch his restaurant. Taking her culinary experience to rural Scotland, Emily opened a food truck showcasing locally-grown, seasonal produce. While running a Single Malt and Ale bar in Edinburgh, Emily began pursuit of her formal wine education, which she refined as manager of Stockbridge, a fine-dining restaurant. She passed Wine Spirits Education Trust (WSET) Level 3 with distinction in 2016, and and comes to us from a wholesale distributor in Denver, Colorado.
TRICIA PETERSON
BLUERAVEN CREATIVE, LLC
Founder and Creative Director of Blueraven Creative, Tricia Peterson, works alongside the incredible team at Grapejuice Group to create fresh concepts and marketing material that is targeted, versatile, and engaging. Blueraven Creative is located in the greater Chicago area.