
THE GRAPEJUICE GROUP
A balanced blend of passionate, knowledgeable, and authentic minds.

Founder and CEO
Danny Keefe
A natural born entrepreneur, Danny Keefe developed a career in the lighting industry where he became a leading sales executive with the Phillips Corporation. Danny left Phillips to create his own lighting company which serviced premium restaurants throughout America. After his company was acquired, Danny’s Italian roots brought him to Cortona, where he began importing Tuscan wine into America. Employing his passion for European wine and expertise in large scale distribution, Danny developed a leading fine wine distributor in his home state of Colorado. This created the platform for Grapejuice Group to expand as a national importation company. Now with expertise in supplier and distribution management, pricing, sales and strategic planning, Danny leads the team at Grapejuice Group and has grown the company’s sales territory into 47 states.

President
Tristan Dyer-Kindy
Tristan Dyer-Kindy is an accomplished leader with extensive experience in the beverage industry. Most recently, he served as Vice President of National Accounts at VINTUS, where he led national sales and account management efforts, driving key partnerships and business growth. Prior to that, he spent over 14 years at Vino Volo as Director of Beverage Operations, overseeing beverage programming across the company's diverse retail and travel wine bar locations. Tristan holds an MBA from Sonoma State University's Wine Business Institute and a BS in Enterprise Leadership Studies from Central Michigan University. He also holds the WSET Diploma in Wines and Spirits, along with the WSET Advanced Certification in Sake. As President of Grapejuice Group, Tristan will oversee strategic planning, business development, and relationships with both customers and suppliers, driving the company’s continued success and growth.

Director of Operations
Emily Stix
Emily Stix is a globe trotting beverage professional whose career has spanned continents. After studying at the University of Washington and taking advantage of their robust travel abroad opportunities, she moved to Washington DC, working briefly for the Federal Government before helping a Top Chef alum open their first restaurant. Later, she relocated to Scotland to launch a farm-to-fender food truck, manage a Single Malt and Ale Bar in Edinburgh, and lead the wine program at the acclaimed Stockbridge Restaurant. A certified WSET Level 3 graduate, Emily lives in Denver, Colorado, where she combines her wine expertise and type A precision to keep logistics on track, ensuring Grapejuice’s wines make it to the people, perfectly and on time

Regional Sales Manager
Nathan Gordon
Nathan’s passion for wine developed as the natural consequence of ten years studying, living, working, eating and drinking in New Orleans. After tiring of the hospitality industry’s late nights and working a couple of years with a software startup, he decided to pursue his passion for wine full-time. He joined The Vineyard Wine Shop, Colorado’s first and oldest fine wine specialty store, as part of the sales team before being promoted to Buyer and GM, a position he held for the next decade before joining Grapejuice Group in 2025. ​ Currently a stage two Master of Wine (MW) candidate pursuing the wine world’s most coveted and respected credential, Nathan completed the Wine and Spirits Education Trust’s (WSET) Level 4 Diploma in Wine and Spirits in 2018 and is a Certified Sommelier with the Court of Master Sommeliers. When he isn’t tasting and traveling for work and study, he’s usually biking.

Marketing Manager
Jessica Ralston
Jessica is a multidisciplinary marketer with a background in education, brand strategy, and visual storytelling. Her people-first approach was shaped by years of teaching design courses in Denver, Colorado, where she helped students bring creative ideas to life. That experience continues to inform her collaborative style and belief that great design should feel both clear and meaningful. ​ With expertise in SEO, content development, and digital campaigns, she has led work for lifestyle and mission-driven brands, from global website redesigns to strategic brand refreshes. Now as Marketing Manager at Grapejuice Group, Jessica brings together thoughtful design and purposeful strategy to support family-owned producers and share the stories behind every bottle.

VP of Business Development, Western US
Scott Roughgarden
Scott is a seasoned vet in business development. He is a founding partner of Honey Bubbles wine which has attained national distribution in a very short time. In addition to having many years in the wine business, Scott is a serial entrepreneur. Scotts experience included launching a multi-million dollar sales and marketing campaign for Davidoff and managing a staff of over 150 promotional representatives nationally. He has worked with major brands such as Red Bull, and Heineken, where he launched and implemented the Heineken Beats Campaign.
